Recently the Barna Group released a report about technology in church.
Because my career in church media has been in larger churches, I always assume that more people are using technology than are. Only 2/3s are using a screen in worship? That is only up 3% in 3 years! Is it any wonder we hear that 90% of churches are in decline?
Yes, I did just equate using a screen with reaching people. Let me explain.
I believe that media is a cultural language. The world lives and breathes media. We used to talk about modern vs postmodern, but now we should discuss literate vs post-literate. More people get their information through audio and video images than through print. As “people of The Book” that should frighten us, just a little. And we should ask ourselves how we reach a culture fluent in “media”.
Who is fluent in media? Every human being who lives in 21st century America and has access to any of the following: TV, radio, internet, print, audio CD, cassette, movie, DVD, VHS, theater, concerts, etc… They expect to find media used in all walks of life, just like I might expect a sales clerk to know how to ring up my purchase.
When they go to a church, see a stage and musical instruments, they expect to experience media. I mean experience it beyond the basic facilitation that a light bulb and voice amplification. They unconsciously expect to see a show. It is our job to engage them through the use of media, so that the message can transform their lives.
How should we use media within the church? We use it to speak to people in a language they understand, and expect. To be most effective, media within the church should have the same syntax as media in the world. Our media will not have the same message, but should be easily understood by those who are fluent in secular media.
So, when people keep talking about how the church is in decline, and I see reports like the one from Barna (which does give some hope because the use of technology is rising) I can understand how we are missing an entire generation in the church. no, it’s not just about the tech. You have to have a message that can transform, but that message won’t be heard by people who dismiss you as old-fashioned, out-of-touch, and behind-the-times.
Engage the culture, let your message, our message, transform it, and let God transform their souls!
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